Minenhle Mqadi

•About

About Minenhle Mqadi

Multidisciplinary Brand and Graphic Designer experience across branding, retail design, signage, FMCG campaigns, print production, visual communication, environmental graphics, and luxury retail communication. Experienced in developing creative solutions for retail, corporate, FMCG, and luxury brand environments from concept through to production and implementation. Skilled in creating brand identities, retail communication, production-ready artwork, packaging-related design, mock-ups, presentations, digital marketing assets, and visual systems across print, digital, and spatial applications. Strong understanding of brand communication, client collaboration, and translating briefs into impactful visual solutions. Passionate about conceptual thinking, visual storytelling, and creating engaging brand experiences across multiple touch points.

•Skills

Skills

• Adobe Photoshop
• Adobe Illustrator
• Motion graphics
• Packaging design
• Instagram
• Content strategy
• Adobe InDesign
• Brand identity
• Presentation design
• Logo design
• Illustration
• isiZulu translation
• Print design
• UI/UX design
• Figma

•Portfolio

Portfolio

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  PEG APPAREL

  PEG started as a university branding project for an established skate apparel store looking for a fresh identity. Revisiting the project gave me the opportunity to rethink the brand from the ground up, keeping the recognizable essence of PEG while pushing it towards a more youthful, premium and fashion-conscious direction.

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  STAXX

  STAXX began as an internal product concept at xxxx, an alcohol stacking unit designed to dispense and automatically move the next unit into position. The physical prototype existed, but the product had no established visual identity or communication system. I was given the freedom to explore what the brand could become. THE CHALLANGE : The product was technical by nature, but the brand needed to feel energetic, contemporary and connected to the alcohol category. Without relying on product photography, I needed to create a visual language that could make the concept feel like a real brand.

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  D'URBAN GIN & TONIC ALCOHOLIC DRINK

  D’Urban G&T is a new alcoholic drink inspired by the energy and laid-back lifestyle of Durban. The challenge was to introduce the brand to the market while creating a visual identity that captured the city's warmth, sunshine and easy-going spirit. THE CHALLENGE: The brand needed a visual direction that could make an unfamiliar product feel instantly approachable and distinctly Durban. The brief called for a relaxed, sunny and vibrant aesthetic that could translate consistently across promotional material, posters and digital platforms.