Anja van der Merwe

•About

About Anja van der Merwe

I write the words that do the work: website copy, email sequences, and the long-form pieces that quietly bring in leads for years. I work in English and Afrikaans, and I am fussy about tone. A wine estate and a fintech should not sound the same, and neither should sound like a press release. Every project starts with me reading what you already have and telling you honestly what is worth keeping.

•Skills

Skills

• Copywriting
• Blog writing
• SEO writing
• Editing
• Afrikaans translation
• Email marketing
• Content strategy

•Portfolio

Portfolio

• Website rewrite for a Cape Winelands estate

  Bilingual copy across 14 pages, plus the tasting-room menu. Direct bookings up 40% year on year.

• Email onboarding for a savings app

  A seven-email sequence that took activation from 31% to 52% without adding a single feature.